How to build a firm real estate website using real estate classified script

Mindleef
6 min readOct 9, 2021
Photo by Sergey Zolkin on Unsplash

The real-estate is a never-ending business. Thus, Realtor & property owners look up ways to set their remarkable online footprint. With the help of a real estate classified script. Users and proprietors pursuit online to sell, buy or rent properties. This constant search for property results in the growth of online real estate.

Real estate websites became the resource for proprietors to reach their online buyers. In general, real estate businesses are well known for handling property, building, & land. The Grandview Research put forth the Worth of Real Estate Market Size would be $4,263.7 Billion By 2025. Also, This is more evident that real estate is a smooth business that anybody can launch.

Here are the types of real estate available,

  • Land real estate
  • Residential real estate
  • Commercial real estate
  • Industrial real estate

A real estate classified script lets Proprietors launch an adaptable real estate website. The proprietors can choose the right niche with their type of property resources.

Online Real Estate business similar to offline processing. Except, the advantage of sorting properties for the buyers which don’t fit with their demands.

It also benefits the sellers with an extensive range of interested buyers worldwide. By making the buying and selling process quick and easy.

Statistics sources say 95% of property buyers prefer the internet. Also, as the best resource to find information before they buy.

The online Real estate business evolves when people buy, sell, or list property online.

The fundamental business model of Real Estate is bridging property buyers and sellers. The online real estate business model also turns to the same functionality.

The real estate portal connects many buyers and sellers online from various places. Also, This is what a Real Estate Classified Script should afford to launch the business.

The site owner maintains the real estate portal, also involves a Buyer, Seller, and Realtor.

Let’s find what action each performs in the real estate portal;

Buyer

The buyer searches for properties to buy or rent by registering into the portal.

The buyer can search with filters to shortlist the properties to their needs. (i.e, City/ Region/ Country of their option to rent/buy assets).

Upon successful property conclude. The buyer gets the seller information to contact and fix an appointment to make the sale. Any Real Estate Classified Script should be efficient to deliver the buyer activity.

Seller

The Sellers in the Real Estate portal list property with exact details. The mandatory property information by sellers while listing is as follows,

  • image upload
  • sale type
  • property type
  • price
  • property name
  • address/location
  • year built
  • square feet
  • bedrooms
  • bathrooms
  • commission
  • description
  • Map location, etc.

Sellers get a broad range of opportunities to sell their property. Either straight to the buyers or through a Realtor. Any Real Estate Classified Script you choose must be efficient for the seller.

Realtor

The Realtor is the same as the seller of the property. The role of a realtor is to list properties or to find properties for the buyers.

A Real Estate Agent should provide all the mandatory details to list the property. Also, an authentic Real Estate Agent license to register into the portal.

Realtors bridge the buyer and seller. And receive commissions on a successful buy or rent of the property. The real Estate Classified Script that you opt for should be efficient for realtors too.

Business Model of Online Real Estate

For a better understanding, you should know its working business model. So, here is the Online Real Estate Business Model that plots the role of a seller, buyer, and Realtor in real estate.

And, this is the most used design in every real estate website and real estate classifieds script.

I hope you might be clear with the basic structure of the Online Real Estate Portal. Now let’s take over to the perspective of a site owner of an online Real Estate website.

The very first question of anyone who starts a Real Estate business online. How do I get profit with an online Real Estate Portal?

To get the answer, we need to optimize the Revenue model of the business.

Revenue Model of the Real Estate Business

The most common revenue model used by most the Real-estate Business are;

  • Registration/Subscription Fee
  • Listing Fee

Registration/Subscription Fee

This model yields revenue by charging a registration fee on the website. Upon registration, the users can become a buyer, seller, or Realtor into the website. The subscription fee received by the site owner should provide value for the users.

Listing Fee

This model charges a fee for the sellers and realtors to list their property. The listing fee model can be a featured listing too. In which the featured listing gets displayed on the homepage of the website. Also, This increases the probability of potential buyers.

Above are the most common revenue factors of an Online Real Estate portal. But, many websites to attract users avail those factors for free of no cost a penny.

So, if you start a Real Estate website and offer those factors for a charge, your business will end up in loss.

Instead, you may offer features for buyers, sellers, or realtors to earn profit. To sustain and stand out from the crowd of competitors in the market. You should provide more value to your users than considering a revenue factor.

Significant Features of Real Estate website

Understand the primary features for choosing the best real estate classified script.

Designing a well-structured website with more creativeness will eye-catch more users.

Thus, be thoughtful while choosing the significant features for your real estate website.

Let’s check out the significant features as follows;

Advanced Search

A Search tab with advanced filters such as

  • property type
  • listing type
  • price
  • square feet
  • years built

And a lot more that attract more users to your website. Meanwhile, the search tool must be fast, smooth to navigate.

Sorting

The sorting made users search for listing to their convenience. The feature should sort the properties by latest, featured, low price, and oldest.

Featured properties

Feature the profitable property on your website. It attracts more visitors by converting them to potential buyers. Also, allow listings from Realtors. Also, this earns you profit from the featured listing.

Image Upload

A mandatory feature that allows sellers to upload photos of their property. Buyers demand more photos to review and buy with confidence.

Social sharing

To outreach, your property to a broad range of audiences, use Social sharing tools. Also, it lets any sellers and Realtors share property to their social profiles.

Map view

A Google map integration to locate the property location. Also, it is the mandatory feature of a real estate website.

Property estimator

Provide an inbuilt property estimator for buyers to estimate value in the market.

Mortgage/loans

Not All who visit your website have the funds to buy property. Provide Mortgage and Loans options to them by creating a tie-up with banks.

Reviews

User review plays a vital role in any online business. The fact is that the number of good feedback brings potential visitors. So, never miss testimonials or customer reviews.

Here is the List of Successful Real Estate Websites;

  • Zillow
  • Realtor
  • Rightmove
  • Trulia
  • Redfin
  • Funda
  • Immobillienscout24
  • Idealista
  • Cian
  • Real estate

Many businesses avail Real Estate Classified Scripts to launch their real estate website.

Takeaway

Nonetheless, your real estate business is offline or online. Both have good scope. Property listing business is not a new idea. Yet complete strategy and planning will reap success.

Your peculiar thought with the latest technology will thrive your real estate website. Entrepreneurs must search for that kind of Real Estate Script. A proficient real estate business with striking features earns more buyers and profit.

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Mindleef

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